Global Technology Firm
THE CHALLENGE:
Hoffeld Group was tasked with improving the overall sales production of Mindsharp, a technology firm that specialized in Microsoft SharePoint training. The core objectives were to:
- Grow partnership sales
- Improve cross selling effectiveness
- Shorten sales cycles
- Develop a lead generation and qualification process
- Increase win rates against chief competitors
HOFFELD GROUP SOLUTION:
We developed a fully customized process that covered everything from lead inception to post close strategies. The entire sales staff was retrained and received post-training evaluation and ongoing coaching.
THE RESULTS:
After participating in our training, the client’s sales effectiveness improved to such an extent that they experienced rapid growth and quickly became the largest provider in their market space. Sales from domestic and international partners increased by 172% and companywide sales grew by 233%.